Akriti Gupta
Team Discipline
As a Sales and Commercial Excellence Analyst at HALEON(GSK), I was responsible for transforming complex B2C data into actionable insights for optimizing market performance. By analyzing over 10 million data points, I crafted an innovative distance matrix using SQL, enhancing the precision of predictive models. Utilizing advanced tools such as R-Studio, Python, and AI algorithms, I forecasted sales trends, projecting a 35% increase for strong brands and 2% for weaker ones. My work culminated in creating interactive Power BI dashboards to visualise market data and present insights, enabling leadership to make informed data-backed decisions. This hands-on experience not only enhanced my technical prowess but also empowered the company to unlock hidden growth opportunities, directly contributing to more efficient business strategies.
